About us
Why Zanelli Finance?
Our firm is built on two core beliefs: Competence and Care.
When you work with us, you don’t just get access to technical competence, you gain a strategic partner who cares about your needs and goals.
We’ve looked at the landscape of modern finance and identified where traditional firms fail their clients. Our model was designed to address those gaps:
Radical transparency
Trust is earned through clarity and actions. We’re committed to straightforward pricing and open communication before, during and after engaging us.
Proactive by default
Most accountants are historians. We anticipate the future to help you solve tomorrow’s challenges before they become today’s problems.
Informed people make better decisions
We dismantle the complicated fluff to help you make confident, strategic decisions. Whether that means doing a deep dive into your finances, or tackling company and tax law.
The most important part of our business is you.
We bring high-level technical skill honed in the world’s largest financial institutions. We get the details right and ensure compliance at every stage so you don’t have to worry.
Competence tells us what the numbers are, but not why they matter. We are personally invested in your success, because we know behind every number there’s a person, family or team with ambitions beyond a tax return.
Our Process
1. Discovery
We work with you to understand your specific circumstances and tailor an engagement or service package that solves your specific challenges.
2. Planning
We lay the groundwork with thorough research and investigation, and provide you with a clear roadmap so you always know what’s happening next.
3. Execution
We start working on the agreed services. You’ll receive regular updates so you stay informed without having to chase us.
4. Reporting
We deliver the final work, prioritising readability and accuracy so you’ll never need an AI summary.
Meet the founder
Hello!
After working with some of the biggest companies in the world and countless small business owners, I found a persistent issue: communication.
Clients were paying for silent accountants and advisors whose priority was how much time they can bill and their own bottom line.
My goal is to take the professional rigour and international experience I acquired from working in the Big 4, and help people and companies with a more personalised approach.
What matters the most to me is that you are informed and have all the resources you need to feel comfortable making the next step - whether that means you just need a quick 30 minute conversation to walk you through your options, or engage us on a longer term project.
- Joseph | MAAT
Frequently Asked Questions
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Our clients are diverse, and we’ve worked with a range of industries.
Examples of clients we work with:
Influencers, agencies and marketing firms
Financial service firms such as asset management firms and insurers (inc. Syndicates)
Small & Medium Enterprises wanting to grow or ensure compliance
Private clients and family offices
There’s a high chance that we’ve worked with companies or individuals like you already, but if we haven’t, we are committed to complete transparency. This means explaining our own limits, consulting within our network of specialists, and helping you find extra support if necessary. We never charge for any time or resources spent doing extra research to provide services we agreed on.
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We’re based in London, England.
We utilise our international expertise to provide advisory and assurance services to clients all over the world. Our tax and compliance services are primarily targeted towards UK resident/domicile individuals and organisations. If you’re not sure whether we can help, reach out to us and we can have an open conversation to discuss your specific circumstances.
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Yes, we operate under the Association of Accounting Technicians (AAT). And are licensed for: Bookkeeping, Financial Accounting & Preparation for statutory purposes, Limited Assurance Engagement, Internal Audit, Forensic Accounting, Payroll, Computerised Accountancy Systems, Management Accounting, Financial Accounting & Accounts Preparation for sole traders and partnerships, Independent Examination, Value Added Tax, Corporation Tax, Capital Gains Tax, Business Income Tax, Personal Income Tax, Inheritance Tax, Company Secretarial Services (Trust or Company Services Provider (TCSP)).
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Yes, we’re fully insured.
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Currently we do not offer services regulated by the FCA. If you’re unsure whether this matters, reach out with your specific needs and we can help navigate you.